Whether working with an exciting start-up or challenger business, organisation or product, or with clients that are more established looking to refresh their identity, we love creatively bringing brands to life.
Brand identity is a mixture of tangible and intangible attributes, symbolised in a trademark which, if properly managed, create influence and generate value. The future of brands
Our branding services include:
- Branding reviews/workshops
- Naming
- Brand strategy
- Brand identity design
- Brand guidelines
- Brand activation and roll out
Sunny Thinking has a love of branding. We help our clients bring their brands to life each and every day.
How your brand is perceived will ultimately affect your ongoing success. Developed properly and people will fall in love with your brands, trust them, and believe in their superiority. It will help you attract new customers or relationships and extend customer/stakeholder loyalty. Branding is a way of deliberately differentiating yourselves from your competition.
Every brand and business must look for ways to connect emotionally with their customers and stakeholders, become irreplaceable and develop lifelong relationships. A strong, unique and authentic brand stands out however densely crowded your marketplace is.
We help brands understand and then maximise their three primary functions.
1. Navigation
Your brand will help customers choose from a multitude of competitors.
2. Reassurance
Your brand needs to communicate the intrinsic quality of your product and/or service and reassure customers that they have made the right choice by choosing you.
3. Engagement
Your brand must use distinct imagery, language and associations
What’s our Sunny Thinking process to branding?
As with any of our projects, when it comes to processes we like to keep things simple. As we like to say, there’s no fancy Willy Wonka secret formula.
It's really important that brand design never becomes a 'sausage factory'. Each brands needs are different, and our challenge as designers is to respond accordingly. We have to be capable of changing our styles – sometimes a visual identity is led by typography, photography or illustration. No two brands should be the same, because no two clients are the same. Dare to be different – don’t be a copycat.
It takes a lot more than good design to build a great brand, but it is a fundamental crucial ingredient and major catalyst in on-going success. Bad design won't necessarily deter people, but it might paint an inaccurate, or even damaging, first impression. The old adage of 'don't judge a book by its cover' has its roots in reality. Ultimately, if you read a book, your enjoyment will be mainly based on whether you liked what it had to offer, not the cover design. BUT – and it's a very, very big but – if the cover is badly designed and unappealing, fails to excite you or gives a misleading impression of what's inside, you'll probably never read it in the first place. That's the power of design, and it's true for each and every brand with their communications. Their 'cover' needs to be as compelling as the story inside once you’ve captured attention.
Sunny Thinking for you
Over time our plan is to provide you with some additional helpful information that we're happy for you to download, learn and share. On this page we're focussing on branding, but we're also providing design and marketing plus website and digital downloads too.
Our brand building process
Each brand has different needs so we use our proven process to build them. Find out more…
Do you want help with your branding?
