Menopause awareness outdoor media campaign

Client The Menopause Charity
Requirement Creative Design and Marketing

The Menopause Charity has an aim to educate everybody so that perimenopause and menopause are properly understood.

JCDecaux Community Channel Menopause Campaign

Teaming up with the JCDecaux Community Channel, The Menopause Charity launched a powerful large format roadside campaign to raise awareness and help people join the dots of menopause. We were proud to design the creative for the #jointhedots campaign, using the power of the public screen and outdoor media.

The Menopause Charity Outdoor Campaign
Creative Campaign for The Menopause Charity

Over half the population will go through menopause in their lifetime. Despite this, many still struggle to spot the signs and symptoms of perimenopause and menopause. This sadly delays access to support and treatment. Running across key roadside sites across the UK, the month long campaign creative we produced features strong messages encouraging people to ask ‘Could it be menopause?’.

Outdoor media creative
Outdoor Media Creative

To enhance the campaign we also produced leaflets and posters for distribution in key health locations such as GP practices and designed a bank of digital graphics for the charity to maximise the effectiveness of the campaign on social media.

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