Menopause awareness outdoor media campaign
|The Menopause Charity
|Creative Design and Marketing
The Menopause Charity has an aim to educate everybody so that perimenopause and menopause are properly understood.
Teaming up with the JCDecaux Community Channel, The Menopause Charity launched a powerful large format roadside campaign to raise awareness and help people join the dots of menopause. We were proud to design the creative for the #jointhedots campaign, using the power of the public screen and outdoor media.
Over half the population will go through menopause in their lifetime. Despite this, many still struggle to spot the signs and symptoms of perimenopause and menopause. This sadly delays access to support and treatment. Running across key roadside sites across the UK, the month long campaign creative we produced features strong messages encouraging people to ask ‘Could it be menopause?’.
To enhance the campaign we also produced posters for distribution in key health locations as well as designed a bank of digital graphics for the charity to maximise the effectiveness of the campaign on social media.