Sunny Thinking Launch Charity Pilsner

by Sunny Thinking

Altrincham creative agency Sunny Thinking, have launched a limited edition charity craft beer and will be supporting the DEC Ukraine Humanitarian Appeal.

Sunny Thinking Charity Craft Beer

We enjoy a cheeky drink from time to time and have always thought of producing a Sunny Thinking beer. This year we’ve gone for it and in the process we thought it would be a great opportunity to raise money for a worthy cause.

Raising money for the DEC Ukraine Humanitarian Appeal

For each can of our Charity Pilsner sold, Sunny Thinking will donate 50p to the DEC Ukraine Humanitarian Appeal in support of Ukrainian refugees and displaced families.

What’s going on in the Ukraine is truly, truly horrific. There’s an element of guilt and helplessness when you watch and read the news and we thought there must be some way we could use our creative skills to help, no matter how small a gesture. We thought long and hard about whether a beer seemed like an appropriate thing to do but at the end of the day, we thought why not use it for the power of the good.

There’s nothing better than relaxing with friends and family over a cold one. We're privileged to have such luxuries. We should never take it for granted. Having a drink knowing the money you’ve spent will help in some way is just our bit of Sunny Thinking.

Jonathan Reed sunnythinkingpilsner web

About the beer

Sunny Thinking Charity Pilsner is a craft beer that has been kindly brewed and packed in Cheshire by Mobberley Brewery. It is brewed with Mandarina Bavaria and Citra hops and provides a fruity, refreshing flavour and aroma. The labels for the cans were produced by one of Sunny Thinking’s long-term clients, Label Apeel, one of the UK’s leading printers of decorative labels.

We love collaborating with like-minded people and would like to say a big thank you to both Mobberley Brewhouse and Label Apeel for teaming up with us.

Sunny Thinking Charity Pilsner

How and where to buy

Sunny Thinking Charity Pilsner is available at a number of carefully selected local retailers, bars and cafes.

A big thanks to our current stockists:

  • Artisan Bar, Warrington
  • Batch Bottle Store & Deli, Altrincham
  • Bottle Shop, Altrincham
  • Municipal Bar, Manchester
  • Toast, Altrincham

If your business would like to support us and stock our beer please contact the team at Sunny Thinking to join our friends above.

For all of you wanting to buy our beer direct for yourselves email us to arrange an order and collection. Email

As well as supporting the DEC through the purchase of our beer, Sunny Thinking would also like to encourage people to also donate directly with the charity by visiting the DEC website.

Care to share?


Brighten up your inbox with regular email updates.