Promoting stunning decorative label print
|Requirement||Branding, Website and Digital|
Label Apeel are the UK’s leading decorative printer of self-adhesive labels. We have worked with our friends down in Leicester for a number of years providing creative marketing services including the design of their previous website.
Label Apeel have an award-winning reputation in the world of high-end labels and continue to lead the way in their industry. The time had arrived to give their branding a new lease of life and design a website that showcases their amazing services and labels they produce.
Embossing and debossing, reverse-side printing, shaped and internal die-cutting, high build varnishing – these are just some of the techniques they use to create stunning labels for a wide variety of clients. Our exciting challenge was to create a new website that ultimately lets the label imagery do the talking.
Built using Craft CMS, we designed a fully responsive website that showcases their portfolio, highlights their services and has a blog for latest news and label insights.
Before embarking on the design of the website we also managed Label Apeel through a brand refresh exercise. Their existing identity had strong credentials but was beginning to look a little out-dated. Maintaining their core colour palette and building on the fundamentals of their previous logo, we have evolved their branding with new typefaces and subtly evolved the brand elements to truly reflect Label Apeel’s positioning as one of the UK’s leading label printers.