Adding value, trust and assurance in higher education
| Client | Uniac |
|---|---|
| Requirement | Branding, Creative Design and Marketing, Website and Digital |
| Website | http://www.uniac.co.uk/ |
Uniac are the leaders in value-adding, in-depth, risk-based internal audit and assurance to UK universities. As one of our long-term clients, they've trusted us to develop their brand identity over many years and we are delighted to continue to play an important part in their ongoing growth and success.
The Higher Education landscape is rapidly changing and Uniac required a fresh and vibrant new image to reflect this and to also reflect how their business has matured and is now in a stronger position than ever before. We created their previous branding over a decade ago and with the evolution of their business and offerings, an updated brand identity was required.
Following extensive research, an audit of their requirements and focus groups with key staff and stakeholders we have created a new fresh vibrant image that not only portrays the transparent and friendly culture of their business, but also their innovative approach to working.
We developed a brand strategy that enhances their position as the leading experts in their sector and reflects their forward-thinking and approachable culture. As well as new branding and guidelines we designed and built a new fully responsive website using Craft CMS. Email marketing, exhibition graphics, literature, collateral and a programme of other marketing activity and touchpoints has been developed.
