Revolutionising the hearing care journey
| Client | Unitron |
|---|---|
| Requirement | Creative Design and Marketing, Digital |
Part of the Sonova Group, Unitron are one of the leading global innovators in hearing instruments and Sunny Thinking has proudly worked with them for over ten years.
From direct mail and event materials through to promotional literature, in-store promotions, advertising and email campaigns, we have worked with Unitron on a variety of projects including helping them launch innovative new products and developing incentive programmes with their key retail partners.
Unitron have turned to Sunny Thinking to design numerous sales materials including this brochure to promote their vision and hearing offering. The publication was targeted at opticians and showcased how they could benefit from adding hearing care to their service offering.
As part of their commitment to support their independent retail partners they also staged Unite University. At the event, independent hearing healthcare practitioners were given an exclusive opportunity to learn tactics and strategies from leading experts in the hearing and marketing profession about how to build and grow their business. Sunny Thinking designed the invitations, programme and event branding for this exclusive event.
Successful product launches are crucial to the success of Unitron and on many occasions they’ve turned to us to help launch trailblazing platforms and to create a huge noise in the industry. We’ve used our Sunny Thinking skills to help them spread the word amongst the press and their key retail partners. Raising awareness of their series of national events, we’ve produced a variety of materials for their successful product launches.
As part of their collaborative approach, Unitron has a very close working relationship with their independent resellers. To support these resellers and offer them added value they’ve run a number of incentives including this six week in-clinic success promotion. The highly targeted email campaign was based on a different 'bundle offer' being sent out each week. The campaign was a huge success with open rates surpassing 45%.
Another example of how we’ve helped Unitron and their independent retailers is when we created an advertising campaign based on the sounds of summer. The creative was provided unbranded so that it could be personalised by the individual retailers and applied to various adverts, posters and point of sale.
