Award-winning designs to celebrate MMU’s iconic Toast Rack building
| Client | Manchester Metropolitan University |
|---|---|
| Requirement | Creative Design |
Manchester Metropolitan University is the largest campus-based undergraduate university in the UK with a total student population of more than 37,000. Officially recognised as a 'centre of excellence', their Hollings Faculty offered the largest concentration of undergraduate and postgraduate programmes in food nutrition, fashion, hospitality, events management and tourism in the UK.
As part of their overseas recruitment drive they held an exciting event in Guangzhou, China. Sharing stories and images from current students at the faculty, Sunny Thinking designed and produced key publications to showcase at the event to both potential new students and VIPs. Inspired by Manchester's musical pedigree and the iconic Toast Rack building at Hollings, we produced a record sized brochure complete with sleeve cover plus an additional multi-fold information piece helping celebrate the faculty's success and exciting vision for the future.
Our designs were recognised with a Gold award at the prestigious Summit International Creative Awards.
Our work for the faculty included many other projects including the design of their exhibition stand for Graduate Fashion Week, the world's leading event for fashion graduates. The week represents the future of creative design talent and has launched the careers of some of the most successful designers of our time such as Stella McCartney. Sunny thinking designed their exhibition stand and promoted their amazing students to the design world. We custom built a stylish, contemporary and minimalist looking stand that was brought to life by six large plasma screens, and showcased the students profiles across a dozen mounted iPads to give a very modern, chic look.
We gave Sunny Thinking a very loose brief and the ideas they came up with perfectly represented the key messages that we wanted to present. The team at Sunny Thinking were imaginative, inventive and a joy to work with. They helped to make the University's project in China a success and I look forward to working with them again.
Haleh, Senior Lecturer