Increasing participation in physical activity and sport with Greater Manchester Moving

Client GM Moving and GreaterSport
Requirement Branding, Creative Design and Marketing, Website and Digital

Greater Manchester Moving has an ambition to positively change the lives of people across Greater Manchester through physical activity and sport. It is a collaborative approach between key partners including GreaterSport,Transport for Greater Manchester, Greater Manchester Combined Authority, Greater Manchester Health and Social Care Partnership, Sport England and the local authorities and other supporters. We are proud to be supporting them through creative marketing.

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GM Moving in Action is the new Greater Manchester strategy for physical activity. A ten year plan for 2021-2031 aiming for 'Active Lives for All' and to create a happier, healthier, more connected Greater Manchester. Sunny Thinking designed the strategy publication to help showcase the movements mission, vision, principles, ways of working and plan for the future whilst telling the story of why moving matters through key statistics and stories of the GM Moving journey to date.

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Sunny Thinking has enjoyed a long-term relationship with the marketing team at both GreaterSport and GM Moving and created the branding for the movement. Greater Manchester has a vision to be a city region fit for the future and part of that ambition is to improve the health and wellbeing of its 2.8 million citizens.

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We also designed their previous plan for 2017-21. The publication was designed to explore the scale and nature of the challenge ahead, priorities for the region and highlight the core pledges at the heart of the plan. It was launched by Andy Burnham, Chair of the GMCA and Mayor of Greater Manchester.

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We were also commissioned to design their original website for the movement to highlight its vision, journey and stories. We created a platform for knowledge sharing and showcasing the amazing work GM Moving is doing to help the people of Greater Manchester get more active more often, whatever their age, background and lifestyle. The website we designed was built with Craft CMS and was fully responsive.

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In addition to our work with GM Moving we have also worked on many projects for their sister organisation, GreaterSport. This mainly involved designing key printed communications such as their annual reports, strategic plan, primary school premium collateral and spectator marketing for the School Sports Games.

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