Encouraging walking and promoting the GM Walking Festival

Client GM Moving and GreaterSport
Requirement Branding, Creative Design and Marketing, Website and Digital

The Greater Manchester Walking Festival 2019 offered over 400 free guided walks, taking place throughout May. The festival was organised by Greater Manchester Moving in partnership with Transport for Greater Manchester.

GM Walking Festival branding by Sunny Thinking
Promotional materials design for Walking Festival
Walking Festival tshirt design
Mockup of a mupi placed at a bus station 2095 el1

As part of the ambition to make Greater Manchester the first ‘Walking Region’ in the UK, the festival was a fantastic opportunity to showcase and publicise the great walking opportunities and groups there are in Greater Manchester. The festival aimed to encourage people to walk more and more often, whatever their background and however they choose.

Festival brochure design
GM Walking Festival brochure design by Sunny Thinking
Sunnythinkingandscribble gmwalking

Sunny Thinking was approached to create the branding for the festival and design a whole range of marketing communications to promote it including the festival brochure, promotional literature, posters and outdoor advertising. We also created a simple website and a bank of digital graphics for use on email marketing and social media in partnership with our PR partners at Scribble.

GM Walking Festival website design
GM Walking Festival
GM Walking

Sunny Thinking had designed a whole new creative campaign for the 2020 Walking Festival which was unfortunately postponed due to the outbreak of the Coronavirus. Hopefully it will return in all it's glory in 2021.

Gm Walking Festival 2020

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