Encouraging walking and promoting the GM Walking Festival
|Client||GM Moving and GreaterSport|
|Requirement||Branding, Creative Design and Marketing, Website and Digital|
The Greater Manchester Walking Festival 2019 offered over 400 free guided walks, taking place throughout May. The festival was organised by Greater Manchester Moving in partnership with Transport for Greater Manchester.
As part of the ambition to make Greater Manchester the first ‘Walking Region’ in the UK, the festival was a fantastic opportunity to showcase and publicise the great walking opportunities and groups there are in Greater Manchester. The festival aimed to encourage people to walk more and more often, whatever their background and however they choose.
Sunny Thinking was approached to create the branding for the festival and design a whole range of marketing communications to promote it including the festival brochure, promotional literature, posters and outdoor advertising. We also created a simple website and a bank of digital graphics for use on email marketing and social media in partnership with our PR partners at Scribble.
Sunny Thinking had designed a whole new creative campaign for the 2020 Walking Festival which was unfortunately postponed due to the outbreak of the Coronavirus. Hopefully it will return in all it's glory in 2021.