Creating a buzz with health and wellbeing branding

Client buzz Manchester Health & Wellbeing Service (NHS)
Requirement Branding, Creative Design and Marketing, Website and Digital

buzz is Manchester's NHS Health & Wellbeing Service. Their aim is simple…to help improve the health and wellbeing of people and communities in Manchester…to help individuals and families live fuller, healthier, happier and longer lives. Sunny Thinking is proud to have created their branding and to be developing their ongoing communications.

Buzz brandguide
Sunny Thinking branding for buzz

Health and wellbeing is at the heart of Sunny Thinking so we were delighted to be approached to create the branding for buzz. Sunny Thinking have developed their new brand identity from naming, logo design and developing their tone of voice and visual style through to rolling out the new identity across multiple marketing channels including design of their website, videos and other ongoing communications.

Buzz stationerydesign
Buzz branding
Buzz branding nhs
Buzzbranding tshirt

As part of rolling out the new brand style we created, Sunny Thinking has developed a family of literature to promote the services of buzz and to assist them in the community when helping people improve their physical health, mental health and wellbeing. We designed booklets for their key stakeholders, Neighbourhood Health workers, Knowledge Services and PARS (their Physical Activity Referral Service). The designs build on the calm, warm, friendly brand style we have introduced.

Buzzliteraturedesign sunny thinking
buzz literature design by Sunny Thinking

To support their team of health and wellbeing advisors Sunny Thinking has also designed a series of twelve self-help guides. The guides give advice and guidance across a number of topics including managing stress, talking about self-harm, building self-esteem, the 5 ways to well-being, work and mental heath, physical activity, personality disorders, long-term health, sleep, managing depression and anxiety.

Buzz selfhelpguides
Self help guides design by Sunny Thinking
Sunny Thinking self help guides for the NHS

As part of the branding exercise and promoting the new service Sunny Thinking designed a fully responsive and content managed website Built with Craft CMS, the site has recently been updated again to further help the people of Manchester get connected, move more and learn about health. It is a hive of activity full of useful information about health and wellbeing in Manchester, the services offered by buzz, general health information, referral forms and a blog that will be regularly updated with latest health and wellbeing news, events and information in the area. We have also designed email marketing templates to support the site.

New website for buzz Manchester website design

We have also created two videos to promote buzz. The original video was a short animated film produced to launch the services. More recently, Sunny Thinking was commissioned again to create a new film to help tell the updated story of buzz and how they have been successfully supporting people across Manchester since the service was established. The video explains more about what buzz offers out and about in the community including their team of Neighbourhood Health Workers, PARS (Physical Activity Referral Service) and their Knowledge Service.

Having previously worked with Jonathan and the team on a number of hugely successful public health projects, we are now delighted with what they are helping us to develop at buzz. The feedback to the new brand is incredibly positive.

Bridget, General Manager

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