1. Home
  2. Work
  3. Union Jack Packaging

Union Jack Packaging / Soreen

Soreen Union Jack Pack from Sunny Thinking
Soreen Union Jack packaging design by Sunny Thinking
Case Study
Sunny Thinking:

Soreen is the UK's leading malt loaf brand. It's a truly iconic Great British brand with 70 years of heritage. We love it, grew up eating it and now enjoy its deliciously squidgy energy with our kids! With the Olympics and Queen's Jubilee on the horizon, Soreen turned to Sunny Thinking to help them go all red, white and blue and keep everyone fuelled up over the summer of 2012 with their limited edition Union Jack packs.

Sunny Ideas:

By combining Soreen's squidgy personality with the iconic Union Jack, we designed a pack that showcased Soreen as an authentic British classic brand. Not only did we launch the packs, we helped with a whole range of activities that helped celebrate THE GREAT BRITISH SUMMER OF SOREEN. We worked with Soreen to inspire their promotions and support their nationwide marketing campaign including advertising, online and events. Bring out the bunting!

It’s an exciting time for us at the bakery. Not only are we launching our limited edition Union Jack packs, but we have a whole range of activities planned as part of our Great British Summer of Soreen. We’re delighted to have teamed up with Sunny Thinking who is helping inspire our promotions by supporting our nationwide marketing campaign including radio, online and events.

Kat, Marketing Manager
Related Work
Get in touch