Soreen is the UK's leading malt loaf brand. It's a truly iconic Great British brand with 70 years of heritage. We love it, grew up eating it and now enjoy its deliciously squidgy energy with our kids! With the Olympics and Queen's Jubilee on the horizon, Soreen turned to Sunny Thinking to help them go all red, white and blue and keep everyone fuelled up over the summer of 2012 with their limited edition Union Jack packs.
By combining Soreen's squidgy personality with the iconic Union Jack, we designed a pack that showcased Soreen as an authentic British classic brand. Not only did we launch the packs, we helped with a whole range of activities that helped celebrate THE GREAT BRITISH SUMMER OF SOREEN. We worked with Soreen to inspire their promotions and support their nationwide marketing campaign including advertising, online and events. Bring out the bunting!