Ruk-bug is an incredibly exciting new product looking to enter the nursery sector. No ordinary pushchair, Ruk-bug is unique in that with one hand it can be folded down and then carried on your back like a rucksack. Now there's some Sunny Thinking! Leading up to it's trade launch at the all-important Harrogate International Nursery Fair, we were tasked with developing a campaign to drive awareness, footfall to their stand and ultimately generate enquiries from the trade.
Sunny Thinking developed an integrated marketing campaign 'Here, there and everywhere' for Ruk-bug. As part of the campaign we designed adverts and gained key editorial coverage in the main trade publications such as Nursery Today, Progressive Preschool and Nursery Industry. The adverts were supported by a targeted and very effective social media and email campaign.