Ruk-bug is an exciting new buggy concept in the nursery sector. Born out of the frustrations of traditional pushchairs, Ruk-bug's innovative design aims to give parents and their little ones no bother if they want to adventure here, there and everywhere. It's an amazing concept and Sunny Thinking is helping bring this new brand to life.
Building traction around the trade launch at Harrogate International Nursery Fair, Sunny Thinking developed an integrated marketing campaign 'Here, there and everywhere' for Ruk-bug. In addition to the promotional literature, adverts, email marketing, social media engagement and the stand itself, we have also designed a video to introduce the product and tell the story of this exciting new brand. Supported by a warm, personable voice over and music background, the video animation combines both lifestyle still shots and rendered product images.