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Product literature / Ruk-bug

Ruk-bug have produced a new brochure for their product launch designed by award-winning creatives Sunny Thinking Altrincham
Here, there and everywhere with Ruk-bug
Altrincham based design, advertising, marketing and digital agency have designed a new product brochure for Ruk-bug.
Hello from Ruk-bug
Ruk-bug is an innovative new pushchair and Sunny Thinking has designed their new product literature
Innovative product design from Ruk-bug
Altrincham based creative marketing, design, advertising, branding and website agency Sunny Thinking is promoting Ruk-bug.
Sunny Thinking for Ruk-bug
Sunny Thinking have designed a product brochure as part of their here, there and everywhere launch campaign for Ruk-bug.
Ruk-bug goes here, there and everywhere
Case Study
Sunny Thinking:

Welcome to the world of Ruk-bug, the buggy that lets you go here, there and everywhere without any bother. No ordinary pushchair, Ruk-bug has built in carry straps that also allow you to put it on your back like a rucksack. It's an innovative new product that is causing a real stir in the nursery sector. Our challenge has been to help develop their brand and help develop a clear marketing strategy to bring the product to market.

Sunny Ideas:

Sunny Thinking designed a fully integrated trade marketing campaign for Ruk-bug called 'Here, there and everywhere'. Not only does Ruk-bug have a unique product, but is also has a unique brand personality. This is crucial when trying to break in to a cluttered marketplace and compete against established brands including the likes of Bugaboo, Mamas & Papas, Cosatto and Joolz to name just a few. One part of the campaign was the design of their product literature. Warm, friendly, intimate and informative in design style, the brands personality is also reflected in the carefully chosen print materials.

Sunny Thinking really embraced the Ruk-bug concept and that is vital for us.The team working alongside Ruk-bug are all as excited about the product as we are and being parents themselves, that's the best endorsement we can get! We'll be unveiling a new look at Harrogate and we're confident it will make a real impact.

Russ, Managing Director
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