Welcome to the world of Ruk-bug, the buggy that lets you go here, there and everywhere without any bother. No ordinary pushchair, Ruk-bug has built in carry straps that also allow you to put it on your back like a rucksack. It's an innovative new product that is causing a real stir in the nursery sector. Our challenge has been to help develop their brand and help develop a clear marketing strategy to bring the product to market.
Sunny Thinking designed a fully integrated trade marketing campaign for Ruk-bug called 'Here, there and everywhere'. Not only does Ruk-bug have a unique product, but is also has a unique brand personality. This is crucial when trying to break in to a cluttered marketplace and compete against established brands including the likes of Bugaboo, Mamas & Papas, Cosatto and Joolz to name just a few. One part of the campaign was the design of their product literature. Warm, friendly, intimate and informative in design style, the brands personality is also reflected in the carefully chosen print materials.