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Ichiban Campaign / ASICS

ASICS Ichiban marketing campaign
ASICS Ichiban marketing campaign
Brand design for ASICS Ichiban dealer campaign by Sunny Thinking
ASICS Ichiban branding
ASICS Ichiban brochure design by Sunny Thinking
ASICS Ichiban brochure design
Brochure design for ASICS Ichiban campaign
Brochure design for ASICS Ichiban campaign
Case Study
Sunny Thinking:

Our sports marketing pedigree hasn't just come over night. Even when Sunny Thinking was just a twinkle in our eyes we were working with some of the leading sports brands such as ASICS, the world's No. 1 functional running specialist. We love this blast from our past so much we've decided to share it with you.

Sunny Ideas:

We worked with ASICS on two major campaigns. Our creative for their 'Tech Tours' ran across in-store branding, leaflets, POS and key media such as Zest and Runners World. We then helped them launch their 'Ichiban' dealer campaign from the initial brand design through to sales packs, brochures, in-store promotional activity and advertising. 'Ichiban', meaning 'Number One' in Japanese, ran in independent stores up and down the country.

The ASCIS Tech Tour campaign was revived... and a strong consistent campaign was produced. Jonathan is a very positive and creative person to work with and ASICS were delighted with the results

Liz, Senior Technical Representative
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