1. Home
  2. Work
  3. Health and social care branding

Health and social care branding / Making Space

Sunny Thinking have created a new brand identity for Making Space, the health and social care service charity
Making Space logo design by Sunny Thinking
As part of designing a new health and social care brand for Making Space, Sunny Thinking created a little brand book.
Brand guidelines for Making Space
The new Making Space logo has been designed by Sunny Thinking to be flexible in usage across multiple cololurways.
Logo usage flexibility for Making Space
As part of launching a new brand identity for Making Space, Sunny Thinking have created a range of new communications
Making Space new branding
Making Space have a fresh new look with branding designed by health and wellbeing creative marketing agency Sunny Thinking
Stand design for Making Space
Case Study
Sunny Thinking

Making Space have evolved massively from their origins as a small mental health charity to a leading UK provider of health and social care services. To coincide with their 35th anniversary and launch of their new strategic plan, the timing was perfect to update the organisations brand to reflect who they are today. To do this, it was vital to understand what Making Space means to the people most important to them. That’s why during 2016 we held focus groups with their employees, volunteers and service users to learn more. The feedback they gave was invaluable and assured us that updating their brand was essential.

Sunny Ideas

Sunny Thinking subsequently created a new brand identity for Making Space that reflects them as caring, friendly, adaptable, diverse, fun, passionate and supportive. We designed a new logo that is inspired by a petal – a positive symbol of prosperity, growth and development. It is made-up of three different coloured petals, representing the diverse people they work with and support, and the variety of services they deliver. As the petals come together they create a heart. This represents how they are stronger for their diversity and at the heart of everything they do is their shared ambition of making a difference to people’s lives. As part of launching their new visual identity, we have created a ‘little brand book’ providing guidance for it’s application as well as design of a brand video, literature, website, promotions, signage, digital and email marketing, signage and merchandise.

We are absolutely delighted with our new identity. Thank you so much for the insight, hard work and creativity developing our exciting new look. As ever, you have been wonderful to work with. We are truly thrilled to now have a brand that genuinely reflects the warm and caring nature of our organisation and that will help us grow over this next exciting period in our journey.

Kayleigh, Head of Marketing
Related Work
Get in touch