William Turner is a family owned UK manufacturer that specialises in the supply of tie and schoolwear accessories to school retailers. Having helped them celebrate their 50th anniversary in 2019 with a campaign that focussed on their proud heritage and values, our new challenge was to create a fresh campaign that takes them forward from 2020 onwards and promotes their vision for the future and expanding offering.
We created a new campaign ‘Fit for the Future’ and launched it at the Schoolwear Show, the biggest event in the schoolwear industry calendar. 'Fit for the Future' as a concept focusses on how William Turner is evolving as a business, none more so in how they are ‘Going Green for our Future Generations’. At the show we launched their Green Manifesto as well as showcasing their range on a stand that’s main theme was ‘Going Green’ and included stand furniture built from reclaimed wood. Activity included new studio photography and creative across a variety of print and digital advertising, email marketing, social media, literature design and of course the design of the stand itself.