1. Home
  2. Work
  3. Trade advertising

Trade advertising / Ruk-bug

Sunny Thinking designed a series of trade adverts to launch Ruk-bug at The Harrogate International Nursery Fair
Ruk-bug trade advert for Harrogate International Nursery Fair
Sunny Thinking designed an advert for Ruk-bug that went in progressive PreSchool Magazine
Ruk-bug advert in Progressive Preschool
Sunny Thinking designed a trade advert for Ruk-bug that went in Nursery today magazine
Ruk-bug advert in Nursery Today
Case Study
Sunny Thinking:

Ruk-bug is an incredibly exciting new product looking to enter the nursery sector. No ordinary pushchair, Ruk-bug is unique in that with one hand it can be folded down and then carried on your back like a rucksack. Now there's some Sunny Thinking! Leading up to it's trade launch at the all-important Harrogate International Nursery Fair, we were tasked with developing a campaign to drive awareness, footfall to their stand and ultimately generate enquiries from the trade.

Sunny Ideas:

Sunny Thinking developed an integrated marketing campaign 'Here, there and everywhere' for Ruk-bug. As part of the campaign we designed adverts and gained key editorial coverage in the main trade publications such as Nursery Today, Progressive Preschool and Nursery Industry. The adverts were supported by a targeted and very effective social media and email campaign.

Sunny Thinking really embraced the Ruk-bug concept and that is vital for us.The team working alongside Ruk-bug are all as excited about the product as we are and being parents themselves, that's the best endorsement we can get! We'll be unveiling a new look at Harrogate and we're confident it will make a real impact.

Russ, Managing Director
Related Work
Get in touch