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S-Cut / Sportswear International

Sportswear International garment label design by Sunny Thinking
S-Cut garment decoration by Sunny Thinking
Exclusive coffee table hardback brochure design by Sunny Thinking
Exclusive coffee table hardback brochure design by Sunny Thinking
Design of garment label for Sportswear International by Sunny Thinking
Design of garment label for S-Cut by Sunny Thinking
Garment label design by Sunny Thinking
S-Cut branding by Sunny Thinking
Creative design of hardback brochure for Sportswear International by Sunny Thinking
S-cut hardback brochure creatively designed by Sunny Thinking
Case Study
Sunny Thinking:

In collaboration with Tom Mahon, one of Savile Row's leading tailors, SWI (Sportswear International) created S-Cut, a stunning new range of school clothing. We helped SWI buck the trend of peddling cheap uniform and developed a brand that revolutionised the way people thought about school clothing.

Sunny Ideas:

By combining the tailored classic look of Savile Row with SWI's own heritage, we developed the unique S-Cut brand. We built the brand from the initial logo design through to packaging, garment labels, an exclusive coffee table hardback brochure and direct mail activity. The new range was launched with an effective PR campaign.

The close relationship we have developed with Sunny Thinking has been a major factor in our success over the last five years. In a competitive marketplace and during times of economic uncertainty, it's crucial to have reliable partners who we trust. This is why we value Sunny Thinking so much. Keep up the good work boys.

Paul, Buying and Marketing Manager
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