In collaboration with Tom Mahon, one of Savile Row's leading tailors, SWI (Sportswear International) created S-Cut, a stunning new range of school clothing. We helped SWI buck the trend of peddling cheap uniform and developed a brand that revolutionised the way people thought about school clothing.
By combining the tailored classic look of Savile Row with SWI's own heritage, we developed the unique S-Cut brand. We built the brand from the initial logo design through to packaging, garment labels, an exclusive coffee table hardback brochure and direct mail activity. The new range was launched with an effective PR campaign.