GreaterSport are the Greater Manchester charity aiming to inspire a healthy future in Greater Manchester through sport and physical activity. The Greater Manchester Sainsbury's School Games aims to revive the culture of competitive sport in schools and currently engages over 60,000 young people from across the county. Added to that, in 2014 Manchester is the proud host of The Sainsbury's 2014 School Games, a multi-sport elite event for athletes of school age.
Running alongside the main event is a Spectator Zone, supported by many National Governing Bodies, where people can try out a number of different sports. GreaterSport asked Sunny Thinking to design marketing materials for inspired spectators promoting the organisation's activity finder which signposts people to sports clubs and activities in Greater Manchester. Incorporating their iconic stick men and building on their fresh vibrant identity, we also designed a leaflet explaining more about GreaterSport and the work they are involved in.