Most of us enjoy a drink every now and again. However it is easy to start drinking more than is good for us. The alcohol team at Manchester Public Health Development Service called on Sunny Thinking to design a publication aimed at promoting safer drinking habits in this case, in later life...combining our experience working on both alcohol led campaigns and talking to the older generations.
The publication we designed built initially on the idea of dispelling myths of early advertising campaigns that had us believe drinking was good for our health. We chose an illustrative route that made a parody of those campaigns and that idea and married this up with fonts and colour schemes that would be reminiscent of those from that era. Information such as units, safer drinking tips and health risks are clearly signposted in our broadsheet format.