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Product video / Ruk-bug

Sunny Thinking, the Altrincham based design and advertising agency, have produced a product video for the launch of Ruk-bug.
Hello from the Ruk-bug video
Rendered images are animated and brought to life to tell the video story of the new Ruk-bug, by Altrincham's Sunny Thinking
Rendered product images are used in the video
Ruk-bug have launched their revolutionary new pushchair to the trade with the help of a new video produced by Sunny Thinking.
Lifestyle images show Ruk-bug goes here, there and everywhere
Case Study
Sunny Thinking:

Ruk-bug is an exciting new buggy concept in the nursery sector. Born out of the frustrations of traditional pushchairs, Ruk-bug's innovative design aims to give parents and their little ones no bother if they want to adventure here, there and everywhere. It's an amazing concept and Sunny Thinking is helping bring this new brand to life.

Sunny Ideas:

Building traction around the trade launch at Harrogate International Nursery Fair, Sunny Thinking developed an integrated marketing campaign 'Here, there and everywhere' for Ruk-bug. In addition to the promotional literature, adverts, email marketing, social media engagement and the stand itself, we have also designed a video to introduce the product and tell the story of this exciting new brand. Supported by a warm, personable voice over and music background, the video animation combines both lifestyle still shots and rendered product images.

Sunny Thinking really embraced the Ruk-bug concept and that is vital for us.The team working alongside Ruk-bug are all as excited about the product as we are and being parents themselves, that's the best endorsement we can get! We'll be unveiling a new look at Harrogate and we're confident it will make a real impact.

Russ, Managing Director
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