Ruk-bug is a revolutionary new pushchair concept that launched at the Harrogate International Nursery Fair, the key trade show for the nursery sector. It was imperative that as part of establishing the new brand image of Ruk-bug we designed a stand that would showcase the product and it's unique personality, to appeal to the key trade buyers and retailers that were attending.
For the trade launch, Sunny Thinking developed an integrated marketing campaign 'Here, there and everywhere' for Ruk-bug. This was bought to life on the stand. Ruk-bug is a warm, friendly brand and this was reflected in the style of the stand design. To support the launch we also designed promotional literature, a video, adverts, email marketing and drove interest on social media.