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Nursery Exhibition / Ruk-bug

Sunny Thinking have helped launch Ruk-bug at the Harrogate International Nursery Fair by designing their trade stand.
Ruk-bug stand at Harrogate International Nursery Fair
Ruk-bug is a revolutionary pushchair. Sunny Thinking designed their trade show stand for the product launch.
Here, there and everywhere with Ruk-bug
Sunny thinking designed a product feature wall as part of the stand design launching Ruk-bug at the Harrogate Trade Show.
Feature wall telling the Ruk-bug story
Sunny Thinking designed the stand for launching Ruk-bug, the revolutionary new buggy, at Harrogate International Nursery Fair
The Ruk-bug launch at Harrogate International Nursery Fair
Case Study
Sunny Thinking:

Ruk-bug is a revolutionary new pushchair concept that launched at the Harrogate International Nursery Fair, the key trade show for the nursery sector. It was imperative that as part of establishing the new brand image of Ruk-bug we designed a stand that would showcase the product and it's unique personality, to appeal to the key trade buyers and retailers that were attending.

Sunny Ideas:

For the trade launch, Sunny Thinking developed an integrated marketing campaign 'Here, there and everywhere' for Ruk-bug. This was bought to life on the stand. Ruk-bug is a warm, friendly brand and this was reflected in the style of the stand design. To support the launch we also designed promotional literature, a video, adverts, email marketing and drove interest on social media.

Sunny Thinking really embraced the Ruk-bug concept and that is vital for us.The team working alongside Ruk-bug are all as excited about the product as we are and being parents themselves, that's the best endorsement we can get! We'll be unveiling a new look at Harrogate and we're confident it will make a real impact.

Russ, Managing Director
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