Our sports marketing pedigree hasn't just come over night. Even when Sunny Thinking was just a twinkle in our eyes we were working with some of the leading sports brands such as ASICS, the world's No. 1 functional running specialist. We love this blast from our past so much we've decided to share it with you.
We worked with ASICS on two major campaigns. Our creative for their 'Tech Tours' ran across in-store branding, leaflets, POS and key media such as Zest and Runners World. We then helped them launch their 'Ichiban' dealer campaign from the initial brand design through to sales packs, brochures, in-store promotional activity and advertising. 'Ichiban', meaning 'Number One' in Japanese, ran in independent stores up and down the country.