2012 was truly a Great British Summer and Soreen, the UK's iconic malt loaf brand, did their fair share of keeping everyone fuelled up and ready to celebrate with their deliciously squidgy energy.
Sunny Ideas: Starting with our Union Jack pack designs, Sunny Thinking teamed up with Soreen on their 'Great British Summer of Soreen' marketing campaign including branding at sampling events, helping maximise sponsorships at key music and sporting events such as the Tour of Britain, in-store branding and POS, print and online advertising, email marketing, leaflet design and PR support. We even did parents a favour and designed a children's activity pack to help keep them quiet in that busy holiday traffic!
It’s an exciting time for us at the bakery. Not only are we launching our limited edition Union Jack packs, but we have a whole range of activities planned as part of our Great British Summer of Soreen. We’re delighted to have teamed up with Sunny Thinking who is helping inspire our promotions by supporting our nationwide marketing campaign including radio, online and events.