1. Home
  2. Work
  3. Great British Summer of Soreen

Great British Summer of Soreen / Soreen

Union Jack pack designs by Sunny Thinking on the cover of Food & Drink News
Union Jack pack designs by Sunny Thinking on the cover of Food & Drink News
Soreen product leaflet design by Sunny Thinking
Soreen product leaflet design by Sunny Thinking
Activity pack to help keep children entertained
Activity pack to help keep children entertained
Soreen thank you cards design by Sunny Thinking
Soreen thank you cards design by Sunny Thinking
Soreen and the Tour of Britain
Soreen and the Tour of Britain
Case Study

Sunny Thinking:

2012 was truly a Great British Summer and Soreen, the UK's iconic malt loaf brand, did their fair share of keeping everyone fuelled up and ready to celebrate with their deliciously squidgy energy.

Sunny Ideas:
Starting with our Union Jack pack designs, Sunny Thinking teamed up with Soreen on their 'Great British Summer of Soreen' marketing campaign including branding at sampling events, helping maximise sponsorships at key music and sporting events such as the Tour of Britain, in-store branding and POS, print and online advertising, email marketing, leaflet design and PR support. We even did parents a favour and designed a children's activity pack to help keep them quiet in that busy holiday traffic!

It’s an exciting time for us at the bakery. Not only are we launching our limited edition Union Jack packs, but we have a whole range of activities planned as part of our Great British Summer of Soreen. We’re delighted to have teamed up with Sunny Thinking who is helping inspire our promotions by supporting our nationwide marketing campaign including radio, online and events.

Kat, Marketing Manager
Related Work
Get in touch