The Trust's Oral Health Improvement Team which works under the umbrella of buzz, provide a range of services that aim to improve oral health by meeting local oral health needs and engaging with individuals and families. The 'Buddy Practice' programme is an initiative that 'buddies' up a local dental practice with a school or nursery to visit targeted children in nursery or reception classes.
The Oral Health Improvement Team approached Sunny Thinking to create a brand for their Dental Buddies programme and design a range of materials for use in both the schools and dental practices including leaflets, posters, stickers, appointment and reminder cards. Our approach was to create an identity built on 'buddy' characters that children of the age would find interesting and appealing. Before launch, our designs were tested at focus groups involving teachers, parents, children and dental experts and have been greeted with a great response.