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Children's Charity Book / Royal Manchester Children's Hospital

Sunny Thinking book used to raise funds for Royal Manchester Children's Hospital
Sunny Thinking book used to raise funds for Royal Manchester Children's Hospital
Sunny Thinking is having new ideas and creating things
Sunny Thinking is having new ideas and creating things
Sunny Thinking is learning to play nicely after an argument
Sunny Thinking is learning to play nicely after an argument
Sunny Thinking is having lots and lots of fun being sporty
Sunny Thinking is having lots and lots of fun being sporty
Jonathan Reed and Hospital mascot
Jonathan from Sunny Thinking with Humphrey the RMCH mascot
Case Study
Sunny Thinking:

What is Sunny Thinking? As an award-winning creative marketing consultancy, we wanted to do something a bit different to tell our story. Something to tell people a bit about how we work, who we work for and what we believe in. As we're also a big bunch of kids at heart, we thought what better way than to put together a Children's book.

Sunny Ideas:

Our little Children's book turned in to more than just a simple story. We used it to raise invaluable funds for Royal Manchester Children's Hospital to help them ensure their continued excellence in treatment, care and research - enhancing the lives of thousands of children each year. Thanks to Helen and Clive for their words and pictures and bringing the project to life. And to top everything off... we won a 2011 Summit Creative award for our efforts!

We instantly loved the idea of the book. It seemed like a fun way to raise some much needed money.

Sarah, Head of Charities
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