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Branding and Packaging / Harvest Delight

Sunny Thinking Harvest Delight Golden Syrup Pots
Harvest Delight Golden Syrup Pots designed by Sunny Thinking
Sunny Thinking Harvest Delight packaging
Harvest Delight packaging by Sunny Thinking
Harvest Delight packaging sleeve artwork by Sunny Thinking
Harvest Delight packaging sleeve artwork by Sunny Thinking
Case Study
Sunny Thinking:

Harvest Delight is the tertiary brand of Morning Foods. Competing for shelf presence in discount stores, Morning Foods decided they wanted Sunny Thinking to overhaul their branding of Harvest Delight and the packaging style of their family of cereal products.

Sunny Ideas:

As cereal lovers particularly partial to our oats, trawling the cereal aisles and sampling different products proved a tasty bit of research to get the creative juices flowing! Our first Sunny Thinking challenge was then to develop a new packaging style and apply it to their range of porridge pots and sachets. As part of the process we updated the logo and then designed a new brand look that positioned the products as a delicious, healthy, wholesome and affordable breakfast.

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