Harvest Delight is the tertiary brand of Morning Foods. Competing for shelf presence in discount stores, Morning Foods decided they wanted Sunny Thinking to overhaul their branding of Harvest Delight and the packaging style of their family of cereal products.
As cereal lovers particularly partial to our oats, trawling the cereal aisles and sampling different products proved a tasty bit of research to get the creative juices flowing! Our first Sunny Thinking challenge was then to develop a new packaging style and apply it to their range of porridge pots and sachets. As part of the process we updated the logo and then designed a new brand look that positioned the products as a delicious, healthy, wholesome and affordable breakfast.