In 2012, there was an estimated 5,724 people living with HIV in Greater Manchester with 22% of those people undiagnosed. There are more people than ever before living with HIV in the region. With this in mind, Manchester Mental Health and Social Care Trust asked us to create a campaign to raise awareness of HIV and specifically encourage people to get tested and remove any stigma still associated with the virus.
Our approach to tackling this sensitive brief was to create a campaign that literally encourages people to 'Be positive about HIV testing'. Our simple typographical approach to the creative was applied to adverts, posters and pocket-sized information leaflets.