Soreen, one of Britain's most loved and iconic food brands, celebrated '75 years in the baking' in 2013. Since 1938 they've grown from a seed of an idea in the head of founder John Sorensen, to a household favourite and ever expanding product range. So, if you're like us and love a slice, you'll love the tasty, limited edition book we designed to help them commemorate. It's time to salute the Soreen...
After delving into the Soreen archives, we designed a publication full of heritage, warmth and nostalgia. Following months of research and with the help of the brilliant copywriter Helen Dugdale, we took a trip down Soreen's cobbled memory lane to help tell their brand story. Focussing on advertising and packaging examples plus story after story from yesteryear through to the present day, our book complete with bookmark and 'The little story of Soreen' timeline, pays homage to how the brand continues to evolve. Happy 75th Soreen!