Sportswear International (SWI) is the leading UK supplier of schoolwear to the secondary education market and team up with many of the leading sports brands to provide a great teamwear offering too. Sunny Thinking worked with SWI since 2008 as their creative marketing agency.
SWI is a business built on trust and Sunny Thinking used this as the foundation for a creative marketing campaign. In time for the new school year, Sunny Thinking designed new schoolwear and teamwear catalogues for 2012/2013. An in-depth photo shoot took place at one of the schools they supply and creative new designs were used to showcase their extended product range including S-tecX, their technical sportswear. This was just the start of their 'trust us' campaign.