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1861 Beer / Sale Rugby

1861 beer from Sunny Thinking
1861 beer packaging from Sunny Thinking
1861 beer advert
1861 beer advert by Sunny Thinking
Sunny Thinking 1861 beer bottles
Team Sunny Thinking with 1861 beer bottles
Case Study
Sunny Thinking:

Sale FC Rugby Club is rich in history and has celebrated over 150 years of rugby. As rugby and beer are a happy marriage we thought for a club of this stature with such an exciting future, their very own tipple made perfect sense. Having previously sponsored the Scorpions mini and junior section at the club we felt it was time to play with the big boys too!

Sunny Ideas:

We approached the club about launching their very own celebratory brew and hey presto, thanks to our buddies at Dunham Massey Brewing Company we launched 1861. What at first was just an idea soon turned in to a cheeky sampling session at the brewery to decide on the new champion ale. Within weeks, and thanks to pulling in favours from old rugby playing chums and label printers, we'd named the limited edition brew and branded up the bottles with tasty packaging. As for drinking responsibly...a percentage of the sales are going to the Wooden Spoon Charity!

Cheers. Literally! Great idea and great result. Thanks.

Keith, Commercial Manager
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